Rarely do we come across something so special that it feels like telling the world about it… Dinner proved such an epiphany for me… I saw on the TV, in between the incredulous serials which line up on the Indian Television nowadays, a set of Ads for the Bajaj Discover DTSI bike which felt like just the right thing!

Now I’m not a big fan of the bike, being a Pulsar guy myself, but the adverts had a sense which I connected to. Both ads I saw were about discovering destinations in India which usually we are unaware of. While the first one claimed that nearby Ladakh, in Kashmir, there stands a place where the bike doesn’t need fuel to drive, on account of the presence of a Magnetic Hill near the road, the second claimed that you don’t really need to go out of country to be out of country, since there are places where the cultures and traditions of the people are so different that any Indian would feel out-of-place, all within 100 kilometers of very well known and often visited places, exactly the mileage of a Bajaj Discover with 1 Litre of petrol. These ads showed not just the brilliance of the creator but also the Vision with which Bajaj is leading us to discover India, our beloved. I stared in amazement as the ads touched a deep cord in my mind about going to the farthest ends of India to discover ourselves. Sitting in Shillong, I am preparing to goto Mysore while having come from Chandigarh, not a very common route every Indian takes and thus not something everyone can connect to… Yet I am sure that these ads will excite every Indian about the many things we still don’t know about our India.

My only regret is that I could not find a suitable video of the advertisements on the Net so as to link to them… As soon as they appear, I’ll have them linked here so that people who don’t usually see their India can marvel at it’s wonders…

Logging out,

Nitin Khanna–

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